Coming soon to Atlassian Marketplace

Visual Automation Builder for Jira

Build complex automation logic with a drag-and-drop flow builder. Conditions, loops, API calls, error handling — then run it as a native Jira Automation action. No coding required.

Learn more Marketplace — Coming Soon
Trigger
Branch: Priority?
Transition Issue
Web Request
Add Comment
example playbook: auto-triage → escalate → notify
Customata

What you can build

Everything that's hard or impossible in native Jira Automation — made visual and maintainable.

Branch Logic

If/else conditions based on any issue field. Route your flow depending on priority, status, labels, custom fields — anything.

Loops

For-each over subtasks, linked issues, or any list. Add break conditions to stop early when you've found what you need.

API Integrations

HTTP requests to any service. Parse JSON responses, map data to variables, and use it in subsequent nodes.

Error Handling

Every Jira node has ok/error branches. Catch failures, log them, retry, or take alternative actions gracefully.

🔒

Secrets Vault

Store API tokens and credentials in encrypted Forge storage. Reference them safely in your playbooks with template syntax.

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Execution Logs

Full per-node trace for every run. See exactly what happened, what data flowed through, and where things went wrong.

Getting started

How it works

From zero to running playbook in minutes.

Install from Marketplace

Add Customata to your Jira instance. It appears under Jira Settings → Apps.

Build a playbook

Drag nodes onto the canvas, connect them, configure each step. Visual flow — no code.

Publish

Save and publish your playbook. It becomes available as a native action in Jira Automation.

Run

Add "Run Custom Playbook" to any Jira Automation rule. Your logic executes with full access to issue data.

About Pogolli

Pogolli builds productivity and automation tools for Atlassian products. Behind the name is a software engineer with 10+ years of hands-on experience building internal tooling and taming complex processes at large enterprises.

After years of wrestling with the limitations of systems like Jira, Zendesk, and other tracking platforms — building workarounds that technically worked but were a nightmare to maintain — I set out to create the kind of tools I always wished existed: simple, intuitive, and easy to support long-term.

We're committed to fast, quality support for our products whenever you need it. And we're always open to feature suggestions — if it helps you, chances are it'll help others too.

Ready to simplify your Jira automation?

30-day free trial. No credit card required. Runs entirely on Atlassian infrastructure.

Coming Soon on Marketplace